Patients & virtual orders: Dispensary & individual patient discounts

Practitioners

In this article:

Overview
Extendable discounts
Setting a dispensary discount
Providing individual patient discounts while creating new patients
Adjusting individual discounts for existing patients
Offering '1st product order' discounts for patients
The patient experience: How discounts are displayed

 

Overview

Dispensary owners can choose to earn a margin from product orders placed in their dispensary. Doing so allows some flexibility to extend discounts to patients through dispensary-wide and individual patient discounts. These discounts are stacked when used together but can't exceed the maximum discount available in your region. The maximum discount or profit margin available is 35% for US dispensaries and 25% for Canadian dispensaries.

Patients of no-profit dispensaries receive a 10% discount on all products automatically. This discount can't be adjusted.

Tip! During Fullscript-run patient promotions, you can extend an additional discount to your patients for a set period of time. We take care of all marketing for practitioners, activate and deactivate the extended discount, plus take care of order and platform support, making it possible for practices of any size to host successful promotions.

 

Extendable discounts

The following discounts are available for profit accounts only, are stackable, and reduce the profit margin earned from patient orders. Discounts apply to all products (MSRP) in the dispensary and can't be limited to select products or brands. Discounts can be changed at any time except during active Fullscript-run patient promotions.

1. Your dispensary or dispensary-wide discount applies to all patients in the dispensary — change it here!
2. The Autoship orders discount (Autoship & Save) applies to scheduled autoship orders only. This can help incentivize the use of Autoship and, by extension, increase patient adherence!
3. Individual patient or client discounts apply to individual patients. This discount can be set when adding or importing new patients and can be updated for existing patients from their profiles.
4. 1st product order discounts apply to individual patients and extend additional savings on the patient's first product order only.
5. Promotional discounts apply to all patients in your dispensary during Fullscript-run patient promotions only. This discount increases patient savings for a limited time. If enrolled, this discount is enabled/disabled as the promo begins and ends.

 

Setting a dispensary discount

Your dispensary discount can be updated at any time and offers a discount to all patients in your dispensary. Changes are reflected in your patient accounts immediately and can't be retroactively applied to orders placed before changes were applied.

To adjust your dispensary discount:

1. Go to the Business financials page in Dispensary settings.
2. Click the pencil icon (  ).
3. In the Manage discounts section, scroll to the Dispensary discount heading.
4. Select the menu next to All orders and select the base discount (%) to apply to all patient orders placed in your dispensary. Discounts are stackable but can't exceed the maximum in your region: 35% for US dispensaries; 25% for Canadian dispensaries.
   
   
   
   

   Note: The profit displayed to the right of this menu (e.g., You earn x% profit*) represents the percentage you'll earn from patient orders excluding other stackable discounts. As you increase the dispensary discount, your profit margin will decrease, and vice versa. The dispensary discount stacks with the Autoship orders discount and other individual discounts available to patients.

5. Review the discount selected and corresponding profit margin, then click Save to submit. Discounts update for patients immediately and won't impact orders that have already been placed.

 

Profit margin v. patient discount example

Increasing your profit margin decreases the dispensary-wide patient discount and vice versa. Consider this example:

• If a US dispensary sets the dispensary discount to 20%, they'll earn a 15% profit margin.
• If the dispensary discount is decreased to 15%, the profit margin increases to 20% immediately. 

Note: Discounts can't exceed the maximum in your region: 35% for US dispensaries; 25% for Canadian dispensaries.

 

Providing individual patient discounts while creating new patients

Unlike a dispensary discount, providing a patient discount won't impact any other patient's discount in your dispensary. You can activate individual patient discounts as patients are created or by editing an existing patient's profile.

Tip! You can add patients to your dispensary individually or import patients in batches. When importing patients, a discount column can be included in the CSV file to set discounts as patients are created via the import.

 

To extend an individual patient discount while creating a new patient:

1. While creating a new patient, click +Patient discount.
2. From the Patient discount drop-down menu, select a patient discount. 
3. Finish the patient's profile and create the patient, or create them and start a new plan. Prices will be reflected in supplement plans, general wellness protocols, and patient catalogs at the discounted rate. 

Providing a patient discount while adding a new patient.

Note: Patient and dispensary discounts are stackable and apply to all purchases made by the given patient. Discounts can't exceed the maximum discount for your region.

 

Adjusting individual discounts for existing patients

Patient discounts can be added or edited for existing patients at any time. Changes are reflected in patient accounts immediately but do not impact past orders.

To adjust a patient's discount:

1. While on the Patients page, use the search field to look up the patient profile.
2. Select the patient's More options ( ) icon.
3. Then, click Edit.
   
   
   
   
4. Under Additional information, click + Patient discount and select a discount.
   
   
   

   Note: Click the x to remove a discount, then click Save patient to submit your changes.
   
   

5. Click Save patient.

Note: Patient and dispensary discounts are stackable and apply to all purchases made by the given patient. Discounts can't exceed the maximum discount for your region.

 

Offering '1st product order' discounts to patients

1st product order discounts can motivate your patients to get started on their wellness journeys. You can provide a 1st product order discount while creating a patient and to any patient who hasn't already placed their first product order. 

To provide a first product order discount while creating a patient:

1. While creating a new patient, click + 1st product order discount.
2. From the 1st product order discount menu, select a discount. 
   
   
   
   
3. Complete the patient's profile and click Create patient. The discount will immediately reflect in treatment plans, general wellness protocols, and patient catalogs for the 1st order only. 

 

To provide a first product order discount to an existing patient's profile:

1. While on the Patients page, use the search field to look up the patient profile.
2. Select the patient's More options ( ) icon.
3. Then, click Edit.
4. Under Additional information, click + 1st product order discount and select a discount.
   

   Note: Click the x to remove a discount then click Save patient to submit your changes.

5. Click Save patient.

 

The patient experience: How discounts are displayed

Discounts are actively displayed in patient accounts either as a flat discount (all dispensary and individual discounts combined) or the retail price slashed out and replaced with the discounted price. See the images below for examples of where and how discounts are displayed to patients in their accounts.

In supplement plans and shared protocols:

A patient prescription with the discounted price ($) replacing the retail price.

 

In the shopping cart:

A patient shopping cart displaying the available discount (%).

 

In the catalog (if available):

The patient catalog displaying the available discount (%).

 

Discounts are also shown in their order history, autoship, emails, and anywhere supplement or wellness products are displayed.