Patients & virtual orders: Dispensary & individual patient discounts
Practitioners
In this article:
Overview
Extendable discounts
Setting a dispensary discount
Providing individual patient discounts while creating new patients
Adjusting individual discounts for existing patients
Offering '1st product order' discounts for patients
The patient experience: How discounts are displayed
Overview
Dispensary owners can choose to earn a margin from product orders placed in their dispensary. Doing so allows some flexibility to extend discounts to patients through dispensary-wide and individual patient discounts. These discounts are stacked when used together and can't exceed the maximum discount available in your region. The maximum discount or profit margin available is 35% for US dispensaries and 25% for Canadian dispensaries.
Patients of no-profit dispensaries receive a 10% discount on all products automatically. This discount can't be adjusted.
Tip! During Fullscript-run patient promotions, you can extend an additional discount to your patients for a set period of time. We take care of all marketing for practitioners, activate and deactivate the extended discount, plus take care of order and platform support, making it possible for practices of any size to host successful promotions.
Extendable discounts
The following discounts are available for profit accounts only, are stackable, and reduce the profit margin earned from patient orders. Discounts apply to all products (MSRP) in the dispensary and can't be limited to select products or brands. Discounts can be changed at any time except during active Fullscript-run patient promotions.
- Your dispensary or dispensary-wide discount applies to all patients in the dispensary — change it here!
- Individual patient or client discounts apply to individual patients. This discount can be set when adding or importing new patients and can be updated for existing patients from their profiles.
- 1st product order discounts apply to individual patients and extend additional savings on the patient's first product order only.
- Promotional discounts apply to all patients in your dispensary during Fullscript-run patient promotions only. This discount increases patient savings for a limited time. If enrolled, this discount is enabled/disabled as the promo begins and ends.
Setting a dispensary discount
Your dispensary discount can be updated at any time and offers a discount to all patients in your dispensary. Changes are reflected in your patient accounts immediately and can't be retroactively applied to orders placed before changes were applied.
To adjust your dispensary discount:
- Go to the Payouts & tax page (US dispensaries) or Payments page (Canadian dispensaries).
- Click the pencil icon ( ).
- Select the Profit margin menu and choose a profit margin percentage (%). This represents the amount you will earn from patient orders. As you increase your profit margin, the dispensary discount will decrease, and vice versa. The dispensary discount applies to all patients and is in addition to individual patient discounts (up to the region's maximum).
- Review the discount displayed beneath the Dispensary discount heading, then click Save to submit. Discounts will update for patients immediately but will not impact orders that have already been placed.
Modifying the profit margin and dispensary discount in a US dispensary.
Note: Dispensary discounts cannot exceed the maximum in your region: 35% in US dispensaries and 25% in Canadian dispensaries.
Profit margin v. patient discount example
Increasing your profit margin decreases the dispensary-wide patient discount and vice versa. Consider this example:
- If a US dispensary selects a profit margin of 20%, a 15% discount is available to patients.
- If the profit margin is decreased to 15%, the dispensary discount increases to 20% immediately. This discount stacks with additional discounts applied to individual patient profiles (up to the maximum available in your region).
Providing individual patient discounts while creating new patients
Unlike a dispensary discount, providing a patient discount won't impact any other patient's discount in your dispensary. You can activate individual patient discounts as patients are created or by editing an existing patient's profile.
Tip! You can add patients to your dispensary individually or import patients in batches. When importing patients, a discount column can be included in the CSV file to set discounts as patients are created via the import.
To extend an individual patient discount while creating a new patient:
- While creating a new patient, click Additional product savings.
- From the Additional product savings menu, select a patient discount.
- Finish the patient's profile and create the patient, or create them and start a new plan. Prices will be reflected in supplement plans, general wellness protocols, and patient catalogs at the discounted rate.
Providing a patient discount while adding a new patient.
Note: Patient and dispensary discounts are stackable and apply to all purchases made by the given patient. Discounts can't exceed the maximum discount for your region.
Adjusting individual discounts for existing patients
Patient discounts can be added or edited for existing patients at any time. Changes are reflected in patient accounts immediately but do not impact past orders.
To adjust a patient's discount:
- While on the Patients page, use the search field to look up the patient profile.
- Select the patient from the search results.
- Click Edit patient profile.
- Under Additional information, click + Additional product savings and select a discount.
Note: Click the x to remove a discount, then click Save patient to submit your changes.
- Click Save patient.
Note: Patient and dispensary discounts are stackable and apply to all purchases made by the given patient. Discounts can't exceed the maximum discount for your region.
Offering '1st product order' discounts to patients
1st product order discounts can motivate your patients to get started on their wellness journeys. You can provide a 1sr product order discount while creating a patient and to any patient who hasn't already placed their first product order.
To provide a first product order discount while creating a patient:
- While creating a new patient, click + 1st product order discount.
- From the 1st product order discount menu, select a discount.
- Complete the patient's profile and click Create patient. The discount will immediately reflect in treatment plans, general wellness protocols, and patient catalogs for the 1st order only.
To provide a first product order discount to an existing patient's profile:
- While on the Patients page, use the search field to look up the patient profile.
- Select the patient from the search results.
- Click Edit patient profile.
- Under Additional information, click + 1st product order discount and select a discount.
Note: Click the x to remove a discount then click Save patient to submit your changes.
- Click Save patient.
Providing a first product order discount to an existing patient.
The patient experience: How discounts are displayed
Discounts are actively displayed in patient accounts either as a flat discount (all dispensary and individual discounts combined) or the retail price slashed out and replaced with the discounted price. See the images below for examples of where and how discounts are displayed to patients in their accounts.
In treatment plans (prescriptions/recommendations) and shared protocols:
A patient prescription with the discounted price ($) replacing the retail price.
In the shopping cart:
A patient shopping cart displaying the available discount (%).
In the catalog (if available):
The patient catalog displaying the available discount (%).
Discounts are also shown in their order history, autoship, emails, and anywhere supplement or wellness products are displayed.